Directed by Robertino Zambrano.
An in-store ambient experience was created for Telstra’s flagship store on George Street, Sydney. A lively community of birds was designed to come to life on the store’s giant LED display. With an environment which animated as the time of day changed, Telstra’s massive in-store display was transformed into a delightful portal to another living world. The birds were also brought into the physical realm through 3D-printed and paper-crafted displays.
Agency: Tribal DDB
Production Company: Mighty Nice
Director: Robertino Zambrano
Producers: Gabrielle Joosten, Donna Scully
ECD: Darren Price
CD: Softly Dunstan
Head of Studio: Jeremy Howdin
Design: Anthony Vivien, Josh Edwards, Eddy Herringson
Modelling & Surfacing: Greg Petchkovsky, Serge Astahov, Dominic Lau, Tristan Lock
Rigging: Vincent E Sousa, Ludovic Habas
Animation: Lucas Michaels, Balasz Mezaros, Duncan McLaren
Lighting & VFX: Serge Kovalenko
Compositing: Navid Bagherzadeh, Dean Richichi
Paper-craft artist: Marine Coutroutsios