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Community America "We Rise"

Direction, Design, 2D Animation, Look Development

Community AmericA

Direction, Design, 3D Animation, 2D Animation, TVC, Look Development

 
 

Kapwa founder Robertino Zambrano uses his trademark illustrative style to tell this heroic story of hope, collective ambition and the power of rising up as a community in this Nexus Studios and Mighty Nice production.

Kapwa led look development and technical direction, creating a bespoke “faux-toscope” animation style which turned 3D animations into 2D rotoscope-style painterly animations using mostly procedural methods. This procedural animation style was augmented with a final manual hand-animated pass for a final signature touch by the 2D animation team.

 
 

CREDITS

CLIENT: Community America Credit Union
CREATIVE AGENCY: Cactus
PRODUCTION COMPANY: Nexus Studios
DIRECTOR & DESIGNER: Robertino Zambrano
EXECUTIVE PRODUCER: Juliet Tierney
PRODUCER: Fernanda Garcia Lopez
ART DIRECTION & LOOK DEVELOPMENT: Kapwa
ANIMATION STUDIO: Mighty Nice
HEAD OF PRODUCTION: Tina Braham
PRODUCER: Diana Angelius
HEAD OF STUDIO: Jeremy Howdin
3D LAYOUT: Michael Singca
3D GENERALISTS: Cosmo Park, Charles Ewart
3D ARTIST & RIGGING: Tessa Eden
2D ANIMATION: Lester Chan
COMP: Chris Angelius, Daniel Alvarez