CTCP: Tell Your Story “George”
Direction, Design, 2D Animation, Unscripted
KAPWA worked with Nexus Studios and Mighty Nice to create a series of visceral, fluid and figurative animated films to portray the imperfect path towards quitting smoking, for good.
Artfully bringing to life three authentic, first hand accounts of quitting smoking, the supporting visuals capture the emotional journey of each individual, creating three distinct design languages.
Nexus director, and KAPWA founder Robertino Zambrano directed this campaign, with KAPWA leading concept development, pre-production and animatics, collaborating with our friends Mighty Nice in Sydney to execute the final animations. Sydney sound house Bamm Bamm Wolfgang produced an original score in collaboration with the director.
This is George’s story.
“We met, interviewed and got to know people from different walks of life with unique journeys of quitting. I revelled in the opportunity to present their journeys and voices in a creative, yet authentic way.”
CREDITS
Director: Robertino Zambrano
A Nexus Studios Production.
Concept & Pre-production by KAPWA.
Animation by Mighty Nice
Sound by Bamm Bamm Wolfgang
Agency: Duncan Channon
ECD: Anne Elisco-Lemme
Senior Art Director: J. Moe
Copywriter: John Evans
Senior Broadcast Producer: Keenan Hemje
Associate Producer: Emily Sarale
Director: Robertino Zambrano
Head of Production (Mighty Nice): Tina Braham
Executive Producer (Nexus): Juliet Tierney
Producer (Mighty Nice): Diana Angelius
Producer (Nexus): Fernanda Garcia Lopez
Head of Studio: Jeremy Howdin
Editor: Simon Adams
Print & masters: Darrin Hanley
Pre-Production by KAPWA
Simon Adams - Editor
Robertino Zambrano - Design (Steven, Ryan)
Lester Chan - Storyboarding and Animatics (Steven, George, Ryan), Key Animator (Steven)
Jeremy Carlen - Design & Storyboarding (George)
Elsa Secco - Design (Steven)
Karen Pan - Designer (Pitch)
Tegan Plahn - Production Assistant
Animation Crew: STEVEN
Lead animator: Brian Neong San
Animator: Max Wanniaratchy
Animation Crew: GEORGE
Lead animator: Michael Shiao Chen
2d animators: Lester Chan, Leanne Lee
3d animator: Duncan MacLaren
3d artist: Trent Rogan
Compositor: Fiona Lu
Animation Crew: RYAN
Lead animator & compositor: Brian Neong San
Animators: Michael Shiao Chen, Lester Chan
3d artist: Charles Ewart
Music and Sound by Bamm Bamm Wolfgang
Music Composed and Produced by Adam Alexander
Musicians
Andy Horvath - Drums and Percussion for “Steven”
Marc Malouf - Electric Guitars for “George”
Jake Meadows - Harp for “Ryan”
Sound Design by Adam Alexander
Recorded at Bamm Bamm Wolfgang, Sydney, Australia
Mixed by Andy Wright at Soundfirm, Sydney, Australia